Princeton Consumer Research (PCR) has opened a state-of-the-art, consumer research facility located in the Baypoint Commerce Center, St. Petersburg, FL. According to PCR executives, the company's expansion can be attributed in part to increasing pressure for products to comply with stringent safety guidelines. At the same time, more organizations are testing their products to substantiate the bold claims made by their marketing departments in a bid to win their share of the market and avoid...